Social Media is a relatively new ‘concept’, which has developed in a very short time, where without realizing it we have been immersed, in many cases without having the necessary preparation for it. It can be said that we have almost been forced to grow with him, to learn based on trial, error, with the inconveniences […]

In the same way that living beings are born, grow and reproduce (let’s leave it there), also in Social Media, the brand has a long way to go if it wants to gain relevance and win the approval of its users.

Every time we find in the network a greater amount of unfounded criticism and offensive messages, poured for free and without any foundation. Just yesterday the Huffington Post reported that convictions for online abuse have doubled in five years. 

Traditionally it has been considered a platform for networking or attracting new talent for companies, but the constant changes and new functionalities introduced to the platform have contributed to make it a much more flexible and suitable tool for B2B actions.

As there are many companies that confuse these terms:  Community Manager  and  Social Media Manager, I will first make a brief description of each one, as they are very different. The Social Media Manager is responsible for creating, introducing and leading a company’s strategy in social networks. In addition to being the strategist is responsible for designing presence in […]