80% of users who visit an online store, leave the site filling the shopping cart but without purchasing anything. Multiplica has prepared a report in which it reveals the keys to prevent this from happening Walk, look, try, take a product, but, in the end, nothing. The freedom that the online media entails at the time of […]

We are on the verge of 2019 and Sybase 365, the world leader in mCommerce, is launching its predictions on mobile commerce trends that will occur throughout the next year. Everything points to the fact that the development of mobile commerce will be marked by 5 trends. The first one refers to the appearance of new mobile […]

The activities of a company not only have effects on profitability, but on the environment, on the development of its employees, suppliers, customers, distributors and the community in general. It is because of this need to respond to this multiplicity of factors that the concept of Corporate Social Responsibility (CSR) has emerged. CSR is the responsibility […]

This is one of the data that emerges from the Customer Satisfaction Survey and Market Trends 2011 of Art Marketing Audiovisual material, presence in social networks and monitoring and managing the reputation of brands on the Internet are the most immediate challenges that they have to face 

The data of the latest Infoadex study reflects a new reality of the advertising market after a long period of economic recession. According to this report for this same year the volume of advertising investment will be maintained with respect to the data of the past year 2010. That is about 5,849.5 million euros. Good news for […]