When searching for a PPC Agency Near Me you’re likely to get a lot of results that look similar. These 5 questions are a practical way to filter between the good agencies and the bad.

Who Actually Manages Your Account

This question needs to be asked by name. So for example if John from senior management sold you the work in a meeting then it needs to be John or another suitably experienced person who manages your campaigns on a day to day basis.

How Do They Charge

Typically PPC Agencies charge in one of two ways: a flat monthly management fee or a percentage of your spend. If the Agency is charging a percentage of your spend then their aim is to increase your spend to increase their commission. This does not necessarily mean that increasing your spend will increase your return on investment for you. Therefore, make sure that you understand exactly what you are paying for.

What Reporting Do You Get

Get the agency to send you a sample report and understand what kind of reporting they will provide on an ongoing basis. This should include spend, clicks, conversions and cost per lead. Impressions are also important but should not be the main focus.

Do They Know Your Sector

An agency with relevant experience will already understand your audience and typical costs. Ask for a comparable example, even a rough one.

How Do They Test and Optimise

An effective PPC agency will continuously test different variations of your ads (including copy and even creative assets such as images), your landing pages and your targeting options. This must be a structured process that results in changes based on data rather than arbitrary decisions made while they monitor your campaign.

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So, save yourself the time, money and heartache of being stuck with a below-par PPC agency for 2-3 months by walking into the first meeting with these questions ready.