Last year, Social Media experienced a very strong exponential growth, starting with its widespread acceptance by companies and going through the emergence of Google+ or changes made to Facebook, which we still do not know how they are going to affect this year. The horizon and the predictions in this regard for 2012 are marked by […]

Although the use of social media among companies increased, e-mail and websites remain the two most effective marketing tools for small businesses, according to a study of Constant Contact.

Last year the company Google generated an income of 16.594 million dollars thanks to the ads and advertising integrated in its own search engine, services such as gmail and the millions of websites that work as affiliates of its Adsense advertising program. 

Some marketing managers and SME managers still ask themselves if they should launch into the creation and implementation of a content marketing strategy in their company. In this article I hope to provide information to help you understand the benefits it offers for your organizations.

A large majority of smartphone users use their equipment to consume digital content, whether news or information of all kinds. A new study by Frank N. Magid Associates for the Online Publishers Association of the USA, entitled “A portrait of the smartphone user of today” (A Portrait of Today’s Smartphone User) shows that the use of […]