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Home / Digital Marketing

Gaining a digital marketing edge in local markets: 3 clear opportunities

— January 9, 2020

Small businesses need to invest in local search to gain an edge in the marketplace, but the strategies required to be successful in this field are complex and ever changing. The basics of ‘standard’ SEO do still hold, however, such as consistent meta tagging, quality content rich in keywords, and a strong series of backlinks. […]

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  • The new generation of Social Media strategies, a challenge for all companies and brands

    — December 28, 2018

    Last year, Social Media experienced a very strong exponential growth, starting with its widespread acceptance by companies and going through the emergence of Google+ or changes made to Facebook, which we still do not know how they are going to affect this year. The horizon and the predictions in this regard for 2012 are marked by […]

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  • Email is the most effective communication channel for small businesses

    — September 22, 2018

    Although the use of social media among companies increased, e-mail and websites remain the two most effective marketing tools for small businesses, according to a study of Constant Contact.

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  • Online advertising. The battle of the seekers

    — April 7, 2018

    Last year the company Google generated an income of 16.594 million dollars thanks to the ads and advertising integrated in its own search engine, services such as gmail and the millions of websites that work as affiliates of its Adsense advertising program. 

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  • Why should companies adopt content marketing?

    — January 4, 2018

    Some marketing managers and SME managers still ask themselves if they should launch into the creation and implementation of a content marketing strategy in their company. In this article I hope to provide information to help you understand the benefits it offers for your organizations.

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  • Advertising works best among smartphone users who pay for content

    — November 9, 2017

    A large majority of smartphone users use their equipment to consume digital content, whether news or information of all kinds. A new study by Frank N. Magid Associates for the Online Publishers Association of the USA, entitled “A portrait of the smartphone user of today” (A Portrait of Today’s Smartphone User) shows that the use of […]

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  • Online advertising continues unstoppable and companies continue to increase their advertising spend

    — November 2, 2018

    According to data published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), investment in advertising grew in the US by 23.2% during the first half of this year 2011, reaching a record high of 10,919 million These data clearly show how the growth rate of online advertising spending has doubled compared to the data […]

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  • 88% of companies will increase their budgets in Social Media Marketing

    — September 8, 2018

    88% of sellers in the United States say they will increase their Social Media budgets this year, according to a recent report on the state of social media in companies 2011. 29% are increasing their budget by more than 100%, another 19% do it between 25% and 50%.

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  • Social Media Strategist and Community Manager: Two names and a destination

    — March 11, 2018

    There are many profiles that have made Social Networks appear, each with a different name and function. As in any sector, each professional has his field, and each one of us is specialized in a field where we are the best in our company. But in a company they all work in the same direction, all […]

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  • The tablets continue to win the advertising battle for smartphones

    — November 30, 2017

    Although mobile devices such as tablets appeared a bit later than smartphones or smartphones, it is the tablets that are winning the battle in terms of advertising because users are more receptive to it through these dispositives. 

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