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Home / Digital Marketing

What to Ask a PPC Agency Before You Hire Them

— July 13, 2026

When searching for a PPC Agency Near Me you’re likely to get a lot of results that look similar. These 5 questions are a practical way to filter between the good agencies and the bad. Who Actually Manages Your Account This question needs to be asked by name. So for example if John from senior […]

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  • Digital Optimisation Terms

    — April 21, 2025

    You’ll be well on your path to mastering digital optimisation if you are familiar with these concepts. A/B Testing: A marketing, business or design experience where two variations of an offer, a content asset or design element compete against each other to determine which yields the highest conversion rate.

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  • Six advantages of banner ads

    — June 23, 2024

    Banner ads are a popular online advertising method that can give businesses of all sizes lots of benefits. They can effectively drive traffic, increase sales and enhance your brand visibility. Here we’ll share six advantages of using banner ads:

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  • Gaining a digital marketing edge in local markets: 3 clear opportunities

    — January 9, 2020

    Small businesses need to invest in local search to gain an edge in the marketplace, but the strategies required to be successful in this field are complex and ever changing. The basics of ‘standard’ SEO do still hold, however, such as consistent meta tagging, quality content rich in keywords, and a strong series of backlinks. […]

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  • Online advertising continues unstoppable and companies continue to increase their advertising spend

    — November 2, 2018

    According to data published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), investment in advertising grew in the US by 23.2% during the first half of this year 2011, reaching a record high of 10,919 million These data clearly show how the growth rate of online advertising spending has doubled compared to the data […]

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  • 88% of companies will increase their budgets in Social Media Marketing

    — September 8, 2018

    88% of sellers in the United States say they will increase their Social Media budgets this year, according to a recent report on the state of social media in companies 2011. 29% are increasing their budget by more than 100%, another 19% do it between 25% and 50%.

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  • What cost savings are associated with hiring a virtual PA?

    — June 24, 2024

    Hiring a virtual personal assistant (PA) can lead to significant cost savings for businesses and individuals.

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  • How to get into Ecommerce

    — June 13, 2024

    The UK had the largest ecommerce market of Europe in 2022 with 60 million users. According to research, an industry report on B2B Ecommerce Markets globally, estimated that between 2021 and 2028 this market will grow 18.7% to reach over £9 trillion.

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  • The new generation of Social Media strategies, a challenge for all companies and brands

    — December 28, 2018

    Last year, Social Media experienced a very strong exponential growth, starting with its widespread acceptance by companies and going through the emergence of Google+ or changes made to Facebook, which we still do not know how they are going to affect this year. The horizon and the predictions in this regard for 2012 are marked by […]

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  • Email is the most effective communication channel for small businesses

    — September 22, 2018

    Although the use of social media among companies increased, e-mail and websites remain the two most effective marketing tools for small businesses, according to a study of Constant Contact.

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