You’ll be well on your path to mastering digital optimisation if you are familiar with these concepts. A/B Testing: A marketing, business or design experience where two variations of an offer, a content asset or design element compete against each other to determine which yields the highest conversion rate.
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Hiring a virtual personal assistant (PA) can lead to significant cost savings for businesses and individuals.
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The UK had the largest ecommerce market of Europe in 2022 with 60 million users. According to research, an industry report on B2B Ecommerce Markets globally, estimated that between 2021 and 2028 this market will grow 18.7% to reach over £9 trillion.
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Last year, Social Media experienced a very strong exponential growth, starting with its widespread acceptance by companies and going through the emergence of Google+ or changes made to Facebook, which we still do not know how they are going to affect this year. The horizon and the predictions in this regard for 2012 are marked by […]
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Although the use of social media among companies increased, e-mail and websites remain the two most effective marketing tools for small businesses, according to a study of Constant Contact.
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Last year the company Google generated an income of 16.594 million dollars thanks to the ads and advertising integrated in its own search engine, services such as gmail and the millions of websites that work as affiliates of its Adsense advertising program.
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Banner ads are a popular online advertising method that can give businesses of all sizes lots of benefits. They can effectively drive traffic, increase sales and enhance your brand visibility. Here we’ll share six advantages of using banner ads:
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Small businesses need to invest in local search to gain an edge in the marketplace, but the strategies required to be successful in this field are complex and ever changing. The basics of ‘standard’ SEO do still hold, however, such as consistent meta tagging, quality content rich in keywords, and a strong series of backlinks. […]
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According to data published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), investment in advertising grew in the US by 23.2% during the first half of this year 2011, reaching a record high of 10,919 million These data clearly show how the growth rate of online advertising spending has doubled compared to the data […]
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88% of sellers in the United States say they will increase their Social Media budgets this year, according to a recent report on the state of social media in companies 2011. 29% are increasing their budget by more than 100%, another 19% do it between 25% and 50%.
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