Email is the most effective communication channel for small businesses
Although the use of social media among companies increased, e-mail and websites remain the two most effective marketing tools for small businesses, according to a study of Constant Contact.
The most effective tactic for small businesses is the telephone, used by 73% of the owners, of whom 74% say their efforts are moderately (38%) or very (36%) effective.
Almost three quarters of small business owners (73%) say that social media marketing has increased, among which we have 80% that have done it sensibly in the last twelve months. On the other hand, 81% expect to increase their efforts next year.
Facebook is the most adopted and effective channel with 95% of companies that use it, among which 82% say that their efforts are moderately (52%) or very (30%) effective.
Twitter and LinkedIn are almost the same among small businesses, with 60% using the first and 58% using the second. Among those who use Twitter, 33% say it is moderately effective and 14% say it is very effective. Among those who use LinkedIn the figures are 35% and 12% respectively.
Only 45% of business owners use video channels, but almost three-quarters say they are very effective for their businesses, while 26% cite them as very effective.
Other key findings are: