The impact of technological development on companies and its consequences in the Human Resources sector have been one of the topics discussed yesterday during OMExpo, in the framework of an interesting round table, organized by the Institute of Electronic Commerce and Direct Marketing (ICEMD) ). José Antonio Ortega, Responsible for Marketing, Communication and Web of Michael […]
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The data of the latest Infoadex study reflects a new reality of the advertising market after a long period of economic recession. According to this report for this same year the volume of advertising investment will be maintained with respect to the data of the past year 2010. That is about 5,849.5 million euros. Good news for […]
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56% of Internet users claim to have made purchases of clothing or accessories online and 26% have done so in the last month, according to the first edition of the “Study on buying online fashion” presented by Misoutlets, the international portal that selects the best offers from outlets and private clubs selling online fashion.
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How to create a community of online buyers and build loyalty? David Tomás, general manager of Cyberclick, and Antonio Alcántara, founder of Ofertix.com, have the answer. Together they have applied a digital marketing strategy that has made possible that, in less than two years, Ofertix.com has been among the first four companies in the private online sales […]
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The forecasts for the advertising sector could not be more pessimistic and predict a fall of the advertising market of 9.2%. However, online advertising will continue to grow. According to a study conducted by Zenithmedia, the advertising market could experience a sharp fall of 9.2%, where only thematic channels, the Internet and online advertising show signs […]
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92% of the respondents declare that the big brands should have an online store. 68% say that the first purchases they made on the Internet went to consolidated brands in the market.
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According to data from the latest ‘Index of Advertising Investment (I2p)’, prepared by Arce Media and Media Hotline, advertising investment in conventional media experienced a growth of 1.4% over the past year, from 5,096 million from 2009 to 5,168 million euros in 2010.
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According to a Pew Research Center report, 96% of consumers consult different platforms per day to see the news although 75% of American adults use more traditional media and 44% do so through one or more platforms digital
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The network is an inexhaustible source of information and an indispensable work tool for every company. However, most of the business fabric suspends when executing its online strategy and incorporating it into its business processes. How to put into practice the theory of online decision making?
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English companies may be investing more than ever in online marketing, but a new study presented by DMA, the Direct Marketing Association, suggests that many companies are finding it difficult to create online relationships with customers and, more importantly, that a of every five companies it loses sales because it does not correctly respond to […]
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