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Home / Business online

Advertisers say that the worst of the crisis has passed

— August 11, 2018

The data of the latest Infoadex study reflects a new reality of the advertising market after a long period of economic recession. According to this report for this same year the volume of advertising investment will be maintained with respect to the data of the past year 2010. That is about 5,849.5 million euros. Good news for […]

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  • Advertising investment on the Internet increased 19.2%

    — August 6, 2018

    According to data from the latest ‘Index of Advertising Investment (I2p)’, prepared by Arce Media and Media Hotline, advertising investment in conventional media experienced a growth of 1.4% over the past year, from 5,096 million from 2009 to 5,168 million euros in 2010.

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  • Digital news platforms remain important for marketing departments

    — July 13, 2018

    According to a Pew Research Center report, 96% of consumers consult different platforms per day to see the news although 75% of American adults use more traditional media and 44% do so through one or more platforms digital

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  • Real execution of the online business strategy

    — June 2, 2018

    The network is an inexhaustible source of information and an indispensable work tool for every company. However, most of the business fabric suspends when executing its online strategy and incorporating it into its business processes. How to put into practice the theory of online decision making?

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  • Ignoring online consumers results in loss of potential sales

    — May 10, 2018

    English companies may be investing more than ever in online marketing, but a new study presented by DMA, the Direct Marketing Association, suggests that many companies are finding it difficult to create online relationships with customers and, more importantly, that a of every five companies it loses sales because it does not correctly respond to […]

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  • Companies that trade online can not do without offering live help to their customers

    — April 30, 2018

    According to ATG, specialist in electronic commerce, the prospects of Electronic Commerce in 2018, through all its forms of online marketing, are encouraging. According to the data of the last report of the sector published by the CMT the past 16 of April, the buy-sale of goods and services through Internet moved a volume of […]

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  • Price and comfort, main reasons for consumers who buy fashion in the network

    — August 6, 2018

    56% of Internet users claim to have made purchases of clothing or accessories online and 26% have done so in the last month, according to the first edition of the “Study on buying online fashion” presented by Misoutlets, the international portal that selects the best offers from outlets and private clubs selling online fashion.

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  • The 6 key points for the success of a community of online shoppers

    — June 8, 2018

    How to create a community of online buyers and build loyalty? David Tomás, general manager of Cyberclick, and Antonio Alcántara, founder of Ofertix.com, have the answer. Together they have applied a digital marketing strategy that has made possible that, in less than two years, Ofertix.com has been among the first four companies in the private online sales […]

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  • Internet, the strongest in the face of the advertising crisis

    — May 26, 2018

    The forecasts for the advertising sector could not be more pessimistic and predict a fall of the advertising market of 9.2%. However, online advertising will continue to grow. According to a study conducted by Zenithmedia, the advertising market could experience a sharp fall of 9.2%, where only thematic channels, the Internet and online advertising show signs […]

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  • 42% of Internet users would buy online if their preferred brands had an online store

    — May 4, 2018

    92% of the respondents declare that the big brands should have an online store. 68% say that the first purchases they made on the Internet went to consolidated brands in the market.

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