6 metric to evaluate the actions of Community Management in social media

The importance and relevance of the metrics varies according to each case, as are related mainly to four factors:  the  brand  or company,  the market, the  strategy  and  objectives.  From there defined KPI’s which are the vital support to calculate the ROI which is about what actions business and marketing are measured, therefore, it is important to understand what they are each to achieve […]

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