As most local searches are now conducted on mobile, failing to have a mobile friendly website will mean that you quickly lose any visitors who do find your site before they have a chance to read it.

Keep Load Times Short

In terms of load times a mobile page that takes more than 3 seconds to load will lose a significant number of visitors. Compressing your images, keeping your code clean and not using too many heavy video files on your homepage could all help reduce the load time. You can have your web designer run a test to see where the weight of your site is.

Make Navigation Easy to Tap

Links and menu options that have been designed with the mouse in mind can be really difficult to use on a mobile device. The buttons and links need to be large enough for people to use with their thumbs and space well apart so that there’s no risk of accidentally clicking on a different link. We test sites on a variety of devices to ensure that they work well on all of them.

Text Should Be Readable Without Zooming

A visitor to a website on their mobile who has to zoom in and out to read the text on a webpage is very likely to leave that webpage and go to another one instead. This is especially important for contact details (e.g. phone number and address) and prices, as these are the sorts of things that a visitor to a website would want to read quickly and easily. A mobile-friendly website uses a minimum font size of 16px on body text and ensures that the lines of text are short enough so that the visitor does not have to scroll from side to side to read it.

Add a Click-to-Call Button

A simple phone number on a web page is not mobile friendly. It requires users to select and copy the number and then dial it. A click-to-call button is far better and allows users to call a number with a single click.

Mobile Design Affects Your Search Ranking

Google uses the mobile version of a website when determining its ranking for searches – for more information on how Google’s mobile-first indexing works take a look at Google’s official documentation on the matter. The page experience of a website can also have an impact on the ranking, alongside many other signals. So, for businesses looking for Web Design Exeter it is really important that any Web Design Company treats the mobile version of a website as the primary version and not as an afterthought.

For Web Design Exeter, visit https://exeter.nettl.com/digital/web-design/.

It’s not difficult to create a good mobile experience for a website. It does however need some consideration from the designer at the start of the build.