In the same way that living beings are born, grow and reproduce (let’s leave it there), also in Social Media, the brand has a long way to go if it wants to gain relevance and win the approval of its users.

Every time we find in the network a greater amount of unfounded criticism and offensive messages, poured for free and without any foundation. Just yesterday the Huffington Post reported that convictions for online abuse have doubled in five years. 

Traditionally it has been considered a platform for networking or attracting new talent for companies, but the constant changes and new functionalities introduced to the platform have contributed to make it a much more flexible and suitable tool for B2B actions.

As there are many companies that confuse these terms:  Community Manager  and  Social Media Manager, I will first make a brief description of each one, as they are very different. The Social Media Manager is responsible for creating, introducing and leading a company’s strategy in social networks. In addition to being the strategist is responsible for designing presence in […]

There is a current, which each time is making more noise, of professionals within the marketing that see in the Social Media a subsector of the Marketing full of amateurs and sells, or that is what they are interested in transmitting, curious that many of them use their own Social media to convey these ideas.