Social Media is much more than a commercial showcase where companies display their products. It is a two-way communication channel, a scenario where the brand and the client can speak on an equal footing, without barriers or complex protocols that impede the conversation. Here users expect their brands to be accessible, to show them what they are […]

Social media and social networks have completely revolutionized the current landscape of businesses and brands, and the way in which they now relate to consumers. Many are the paradigms that have been transformed, but after all, it is time to ask ourselves. Where did all this evolve? What’s next? What has the new year prepared for Social Media? […]

When it comes to developing your presence in social networks, forget about Social Media anything goes, and what you do will reach thousands of people. We agree that social media is an open medium, where you can access a vast amount of users, but your actions must have a very precise intentionality and be directed to […]

In their book The NOW Revolution, published in 2011, Jay Baer and Amber Naslund predicted that social media would be more of a skill set than a job. As companies take steps and become more “social” and incorporate a whole series of social initiatives into their activities and businesses, going beyond activities in social marketing programs, […]

Companies are becoming aware of the importance of responding to customers, and the advantages of adapting the message in real time, depending on the social conversation.  According to the new eMarketer report “Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing”, brands already monitor the presence of their brand in Social Media and know what they think […]