There are clear conceptual differences between creativity, innovation and added value. The exact quantification of the value of our shares, remains one of the great challenges of brands looking to build their social influence. Innovation is measured relative to the added value it brings to market. The pursuit of customer experience, constant longing for identifying and […]
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Online video is the new rough diamond marketing content. Users enjoy seeking out and sharing videos. Every day no less than 100 million Internet users on sites like YouTube dive in search of these audiovisual creations. However, the main objective entertainment is not meeting these videos are distributed over the network. The videos help to […]
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The rapid development of the technology associated with digital advertising will help the global ad market to grow 5.3% in 2014, 3.9% over 2013. The growth will remain strong over the next two years, with 5 , 3% in 2015 and grow to 5.9% in 2016. According to new forecasts on advertising investment of ZenithOptimedia, […]
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Traditionally, when we think of freelance professionals we come to lawyers or architects head for example. Their markets are fully standardized and many freelancers able to generate a portfolio of own customers. The problem comes when this scenario moves to market digital marketing for example. SMEs and startups sometimes choose to freelance professionals by necessity […]
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When you’re starting to think about your social media plan, should you choose for your company the most graphic part such as the images is important, you quickly come to mind an interesting debate: What social network should I use, pinterest or instagram ? You have to choose one? Worth perhaps it is in both? […]
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The world of SEO is constantly changing. There are new incremental updates to Google’s algorithms on an almost daily basis and also entire new algorithms to worry about and new best practices to adhere to. If you are feeling overwhelmed by the constant changes in the world of SEO, take a look at this handy […]
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Attraction marketing or Inbound marketing is positioned as the main weapon in the marketing strategy. 85% of companies that have taken part in the last State of Inbound , Hubspot recognize their effectiveness in achieving their goals. It is included in its annual report HubSpot. 45% of surveyed marketing professionals highlights the attraction marketing as […]
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If you are reading this I clearly know what are social networks, which have not so clear is that you may know what risk management is. Risk management is nothing to detect risks to a company in order to evaluate them, and thus qualify once it is aware of them, put them solution, passed to […]
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The social network Twitter a few years ago when he was born, a huge market share was gained as a communication tool. Cost sees today a journalist without an active twitter account. Although it is one of the most important global social networks, the big challenge now is in: Win in profitability: hence the tweets […]
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If we go back a few years back we find the great reign of television marking their own schedules without getting too into account the preferences of the viewers themselves. And a few years ago, we had one channel and if you do not like what you had emitted for more options. Then he reached […]
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