We took many months listening and discussing social networking applications for mobile and instant messaging, we had forgotten the most primitive messaging and does not need additional download. Proponents of SMS and MMS ensures that text messages are the only application that has everyone on your mobile, regardless of the brand and modernity to the device […]
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Speaking to publicize a brand, product or company, we must use the tools and strategies that we know work. Today there are several ways to not go unnoticed by internet and certainly quite successful, one of the best resources to attract potential customers to your company, service, product or brand is the Video & Spot Reel. […]
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In the new era of social media, we can figure completer two outstanding professionals such as Social Media Manager and Community Manager, but how do they differ from each other? Various professionals provide their opinions on this aspect throwing interesting details and conclusions. When asked about the definition of both profiles, Rachel Strella, General Director of […]
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The job of a Social Media Community Manager is basically to manage emotions. Das information, true, but what is sought with this information is to generate action. It can be a purchase or “like” promote debate or create brand image, but community management is but the management of emotions, and the first emotions that must manage a […]
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There are clear conceptual differences between creativity, innovation and added value. The exact quantification of the value of our shares, remains one of the great challenges of brands looking to build their social influence. Innovation is measured relative to the added value it brings to market. The pursuit of customer experience, constant longing for identifying and […]
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Attraction marketing or Inbound marketing is positioned as the main weapon in the marketing strategy. 85% of companies that have taken part in the last State of Inbound , Hubspot recognize their effectiveness in achieving their goals. It is included in its annual report HubSpot. 45% of surveyed marketing professionals highlights the attraction marketing as […]
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In recent years, display advertising market has been transformed. Today, different types of organizations of different sizes and backgrounds, are in a good position to introduce marketers attractive offers. As an independent observer of this trend, it is interesting to see that service providers search engine marketing (SEM) are becoming rivals of the traditional agencies display […]
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The hard and arduous negotiations born sturdy profiles with weight wiles are transformed under a veil of strategies that are based on psychology and feminine empathy Working in social and digital media means more than ever understanding people. According to the Community Manager SocialFresh Report 2013 61% of social networking managers are women. Another interesting thing to […]
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In the era mobile, companies are able to attract customers to the establishment, using techniques geolocation, local marketing or other strategies or actions through e-mail marketing and social networks to send customized messages and proposals. In short, countless possibilities in the palm of the hand; although the findings show that retailers are still struggling to […]
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Online video is the new rough diamond marketing content. Users enjoy seeking out and sharing videos. Every day no less than 100 million Internet users on sites like YouTube dive in search of these audiovisual creations. However, the main objective entertainment is not meeting these videos are distributed over the network. The videos help to […]
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