Although Social Media is something new in its form, but not in its content or in its essence, since the main objective pursued is to create conversation and dialogue (and that is not new) although this is done using the new rhinoceros channels, like everything, is a matter of approaches.

As in that popular series of “He-Man and the Masters of the Universe”, his protagonist Adam, thanks to the power of his magic sword and shout of ‘By the power of Grayskull’, he became He-Man, the most mighty of the Universe. Undoubtedly a classic of the fantasy genre that left us great memories. And while we […]

For a while now, everyone talks to you about social media; they tell you that you have to be, that it is very important that you have a fanpage and you create your Twitter profile, among many other social networks whose name you have never heard … They paint it very nice, it is very easy, […]

We have already talked recently about what we have called “empty brands”: brands that are little more than a name, more or less fortunate, and a number of products that vary according to the trend set by the leaders of the sector or the bet, usually late, for the fashion trend. Mission, vision, values? … no […]

Social Media is a relatively new ‘concept’, which has developed in a very short time, where without realizing it we have been immersed, in many cases without having the necessary preparation for it. It can be said that we have almost been forced to grow with him, to learn based on trial, error, with the inconveniences […]