5 More Big Sports Business Trends for 2016
With every year, we see ever more impressive physical feats from the world’s elite athletes, running faster, jumping higher or otherwise excelling in their sports.
After the most successful Olympic Games ever from Team GB in Rio in 2016, the numbers for businesses on the back the gold rush will be significant, with the sports industry and sponsorships worth billions of pounds.
Traditionally, men have seen the big bucks sponsorships but now female athletes and fans are enjoying much greater status. Simon Biles was the stand-out competitor at the Olympics among a whole host of female successes. Astute businesses are seeing the reach and the buying power of women in sport and are using targeted initiatives to market their products.
The success of the women’s hockey team is a great example where children will want to emulate their heroes and practice their field hockey drills, and there are numerous online resources from specialist sites such as https://www.sportplan.net/drills/Hockey/Defending-Skills/Double-team-jb0063.jsp.
Engagement of Fans
In a similar vein to social media and online advertising, VR will get you closer without actually being there. The NBA made history as the first league to broadcast a live game in VR when it showed the first match of 2015-16.
The next step beyond mobile ticketing is smart stadiums to give spectators an even more enhanced experience than the “better than live” that some technological companies are offering their sofa-surfing customers.
This means wi-fi, 4G networks, ability to see replays, and having food and drink delivered to your seat.
Advances in sporting achievement and how we as the public enjoy them will continue to evolve. The pace looks set to the envy of sprinters everywhere!