It was the 90s and the beginning of the 2000s when many brands launched into the adventure of online business. The specialists in charge of the analyzes predicted a splendid future for the “dot com” due to the great projections in terms of growth and expansion.

Wasabi, Marketing & Communication Company, focused primarily on the “BTL”, an acronym that Wasabi defines as “Brands To Life”, has taken a 50% share of the CodeBare Communication Agency, taking over control of this Society. The objective is to create a leading company in this market segment in the fields of Experience, Field and Street Marketing. 

In recent years the actors and the marketing landscape have changed radically with the massification of new technologies. Users not only receive information, but they create it themselves. ActionsData marks the keys to this new phenomenon led by prosumers.

Consumers spend more time surfing the Internet to the point that 38 percent of media time is spent on the Internet, however, advertisers only spend 8 percent of their budget on digital media , according to the ‘Nothing But Net’ study by JP Morgan.

Unica (Nasdaq: UNCA), a global provider of business marketing management (EMM) solutions, today publishes its decalogue to try to offer solutions to marketing professionals in times of crisis: