It is a common mistake to think that social networks are mere instruments of promotion, actions in social networks must reach equilibrium through interaction and, without a doubt, the art of collaboration and sharing, which makes the difference between Loyalty and sell.

I’ve been worried about the issue for some time now. Every time someone who is not in the industry asks me what I work on and commented that in marketing, a look of distrust appears on the horizon. If in addition, I qualify my specialization, agri-food marketing, then the reticence is greater, thinking that I spend my […]

Tesco supermarkets in South Korea have decided to adjust to the current market and call themselves Homeplus, motivated in a certain way after reaching position as the second most popular store in the country, just behind E-Mart.

In an economic environment like the one we are living in, where nothing seems to be worth what it costs, but in which everything costs much more to make it worth, heir and hangover from a very close past in which everything was possible, and in which always do the same and does not even […]

Aspect, a leading manufacturer of solutions for contact centers and Microsoft platform solutions, has just published its survey on ‘customer service’ trends, where the degree of satisfaction of peoples with regard to the attention received is analyzed. As well as the communication channels used or the requirements for a good ‘customer service’ service.