Marketers are striving to make the most of their presence in social networks, and brands with their existence and activity on networks have changed their objectives and the metrics used to measure their work. These are some of the conclusions from the survey conducted in the United States in 2013 to marketing professionals Pivot conference where […]
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The importance and relevance of the metrics varies according to each case, as are related mainly to four factors: the brand or company, the market, the strategy and objectives. From there defined KPI’s which are the vital support to calculate the ROI which is about what actions business and marketing are measured, therefore, it is important to understand what they are each to achieve […]
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According to proliferate the media and social networks, the greater its relevance for companies and brands. Who’d say? Now it really matters what to get reach and seduce digital audiences, and few companies resist its charms to launch all kinds of actions and strategies. However, when measuring the ROI and impact of these actions, missing data and […]
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The digital revolution and the emergence of social networks the need for professionals who can manage these new tools emerged. Hence arose experts who possessed the gift to dominate these new and unknown technological beasts. The figure of the Community Manager fashion had its time, and remains one of the most popular, along with other digital […]
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Many companies want to jump into the world of social media, but are not prepared, or simply are not made aware of what they should actually do them. Often they make simple mistakes, but greatly hurt generating a marketing strategy that only obtain mediocre or negative results, and even zero. To do this, companies wishing […]
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When it comes to personal branding always the importance of establishing how others see a person on the Internet and the effect this has on the decisions they may take in relation to that particular person stands out. Companies must not only worry about the image they project on the network, but also people may […]
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Brandwatch recent study reveals that brands can have more than 40 profiles on Twitter, each designed to as many types of apartments, offices, languages or needs of their consumers and customers. The study indicates that the number of Twitter profiles of brands has increased substantially in the last three years: from 7 to 63 percent, […]
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One of the great fears of the companies on the Internet, and specifically social networks, have always been the criticism, those negative comments that have the power to scare other interested customers on your product. Hence, many brands choose to veto comments on its website and social profiles, or feel unable to cope with these […]
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This is a question that will surely ate the head for months before finally deciding to enter this exciting world of social media marketing. Where do you start? What should be your first steps? How lantern to find those new customers that everyone promises you’re gonna get? Often the main goal is to generate new customers, contacts, relationships and […]
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Social networks are roads where callers can talk. The latter action, talking, it seems that many users have ignored completely. When our interest moved up accounts that generate more excitement, we see that the essence of communication in the social network disappears almost completely. In the case of the marks are own community managers responsible […]
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