Some marketing managers and SME managers still ask themselves if they should launch into the creation and implementation of a content marketing strategy in their company. In this article I hope to provide information to help you understand the benefits it offers for your organizations.
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Although mobile devices such as tablets appeared a bit later than smartphones or smartphones, it is the tablets that are winning the battle in terms of advertising because users are more receptive to it through these dispositives.
Continue Reading ...“The best advertising is what satisfied customers do.” This is undoubtedly one of the most popular phrases that Philip Kotler, one of the most important marketing gurus and visionaries left us to be remembered.
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In the practice of email marketing there are two fundamental aspects to which we must pay close attention: that the content is relevant and appealing to the subscriber and, on the other hand, that our database is constantly updated and segmented. Can you buy a database? Many people from one moment to another comes up […]
Continue Reading ...In the eyes of the world it is evident that mobile telephones and devices are invading us every day in developed societies. And the data approve this statement to such an extent that in there are already more lines of mobile telephony than inhabitants.
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The marketing of content gains force in the market within the strategies of the companies. According to Wikipedia ‘content’ is called any type of publication: Social (posts, tuits, updates in social networks …), online (newsletter, ebooks …), paper (corporate magazine …) and multimedia (Videos, podcasts …).
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A large majority of smartphone users use their equipment to consume digital content, whether news or information of all kinds. A new study by Frank N. Magid Associates for the Online Publishers Association of the USA, entitled “A portrait of the smartphone user of today” (A Portrait of Today’s Smartphone User) shows that the use of […]
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Matters in emailing are a controversial topic and a thousand times discussed. We will try to review some basic rules and advice so that the issues of our bulletins, first do not ruin the shipment and secondly are effective in communicating the message and encourage the opening of the bulletin.
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The successes in sales do not come from executing a specific activity, but from the combination of many factors. Until we convince the client 100% and that firm, we have been adding many pieces to the sum. Some are responsible for an important part of the sale, the brand recognition, the product, the prices, the service, the […]
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With the emergence of social networks in our society, a new professional figure began to emerge, that of the community manager; Professionals responsible for the management of social media, perhaps at that time, this concept seemed futuristic and intended only to large companies. Many employers did not see this figure as necessary, since this work, in […]
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