According to a new study conducted by Nielsen among more than 29,000 consumers in 58 countries around the globe, Americans first, and Europeans later, seem to be the most immune consumers to professional recommendations on products or services. What are your buying habits. Only 35% of Americans, and 51% of Europeans (slightly below the world […]
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Unruly has developed an extensive white paper that examines several interesting elements about sharing corporate videos, including the best day to launch a campaign and the creative factors that can most contribute to making a video viral. According to the document, “The Science of Sharing,” the data are important because researchers believe there is a possibility […]
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With the technological tools as allies, millions of people are redefining their buying habits. This new type of consumer, much more informed but less loyal to brands, not only represents a real challenge for businesses but requires reformulating the classic customer care strategies. The technology is significantly changing the way products and services are consumed. Thanks to […]
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Cultivating customer relationship is a long process, which is built day by day. To lighten this journey, it is preferable that the company work hard on offering all kinds of amenities, facilities and value-added services to their beloved customers. It is important to note that customers, in most cases, only resort to the company when […]
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Brands want to reach the millennial audience and strive to achieve it. The Millennial, or Generation Y, are the most important demographic of consumers who have had to deal with companies (and therefore the most seductive). Also they are one of the more difficult it is to understand because as consumers what they want is […]
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When it comes to personal branding always the importance of establishing how others see a person on the Internet and the effect this has on the decisions they may take in relation to that particular person stands out. Companies must not only worry about the image they project on the network, but also people may […]
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QR stands for “quick response code”, i.e. “quick response code”. Perhaps we should return to the origin of this technology and its etymology to understand why brands have failed in implementing QR codes to their marketing strategies. The feeling is that the consumer is bored or disenchanted with the promised revolution because of its original name, not […]
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There are few occasions where we have seen that the leaders of an organization are critical of the department of communications and / or marketing. Why? Because they do not generate the expected results .. Then they begin to surface ideas like “you have to change the whole department,” “better to outsource everything”, “we have people who […]
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Customers increasingly opt for e-commerce as a convenient and easy way to shop. However, according to a new report developed by IMRG Capgemini, this bet by Customer eCommerce it is not backed by a real concern from the consumer brands. Thus, the annual customer satisfaction index indicates that the rate of satisfaction of online consumers […]
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Technological development has led to a new way consumers seek information and develop the buying process, which involved a multitude of devices and channels. Some new habits that companies strive to meet, in order to provide a multichannel experience. The study conducted by Forrester Consulting in collaboration with Accenture analyzes the expectations of buyers globally, […]
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