Companies do not reach the millennials because they go beyond the clichés

Are companies failing in their approach to the millennials because they only are based on clichés? A presentation at the Advertising Week, which is being held these days in New York, has focused on that particular point and to discover

Do I have to speak to millennials themselves to convince them?

Many studies are trying to figure out how millennials are and what keys to press to convince them of anything (especially to buy a particular brand) are. At the moment, studies have already indicated that the Millennials are a generation