millennials | Reward Price

Companies do not reach the millennials because they go beyond the clichés

— August 13, 2016

Are companies failing in their approach to the millennials because they only are based on clichés? A presentation at the Advertising Week, which is being held these days in New York, has focused on that particular point and to discover if there really is such a thing as a millennial. The millennials are one of […]

Do I have to speak to millennials themselves to convince them?
— July 1, 2016

Many studies are trying to figure out how millennials are and what keys to press to convince them of anything (especially to buy a particular brand) are. At the moment, studies have already indicated that the Millennials are a generation worried about completely different things that previous generations cared. Its main goal is to be […]

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