As humans we are, we have the incredible ability to make decisions based on large amounts of unstructured data that we naturally obtain, filter and process. We can say that almost all the decisions we make are influenced by a varied range of images, sounds, words, aromas, flavors and textures. Malcolm Gladwell, in his book The […]

According to a recent report by Econsultancy, almost two out of three companies describe the extension of their activity in social media as “strong” (21%) or “medium” (43%), which represents an increase in 21% compared to last year 2010 At the same time, the report notes that with this increase there is a fall in […]

The economic crisis has changed our consumption habits, made us tighten our belts and this has benefited the low cost, which dominate our shopping basket. But not only do we use low prices for basic necessities with the well-known white brands, the success of the low cost is transferred to fashion, leisure, electronics or household […]

Amazon is the strongest brand not only in the United States, but throughout the world, according to “Value-D”, the ranking of Millward Brown, who has taken the conclusions after surveying 150,000 consumers in 24 countries taking into account also the price perception.

Adconion Media Group, the world’s largest independent content and audience network, has announced that it has acquired certain private assets from Joost, the online video service. The terms of the transaction have not been disclosed.