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Home / Business

Companies do not reach the millennials because they go beyond the clichés

— August 13, 2016

Are companies failing in their approach to the millennials because they only are based on clichés? A presentation at the Advertising Week, which is being held these days in New York, has focused on that particular point and to discover if there really is such a thing as a millennial. The millennials are one of […]

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  • What really sells is the thrill of the product?

    — July 15, 2016

    You know what you are in life? What is your legacy? The search for an answer can be complicated, but it really should be simple. You have come to life to try to make an impact on others. Try to leave good memories, because this will be marking your position on others. If you succeed […]

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  • How do the recommendations of the marks on the behavior of buyers?

    — June 28, 2016

    The recommendations and suggestions online are an increasingly important when buying item. For customers are a way to improve your shopping experience, and strengthen decision making. According to data from Metail, more than half of consumers (56%) was more willing to buy at that retailer to provide a personalized experience.This includes the proposed ideas and […]

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  • What you may require a senior community manager?

    — June 14, 2016

    With that social networks are passing the years and now are a few that we have among us, causing a radical shift of businesses to understand this channel and to connect with real business objectives. We have already passed the first wave of new community managers or junior managers community that had some leeway with […]

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  • How to get the most out of action sports sponsorship network

    — April 5, 2016

    How to take advantage marks their actions “Sponsorship”, which is also applicable SMEs who want to make a different action by a sports sponsorship and get the maximum performance. There are certain elements that are interesting to note also designed for small businesses: Be able to connect very well when content (the event itself) associated […]

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  • Making Cost Savings in the Packaging Industry

    — March 22, 2016

    In today’s financial climate, it’s crucial that businesses look across their operations to see where cost savings can be achieved. One of the biggest sources of inefficiencies can often be in the use of packaging. This is a vital component of many businesses, but it can also be an area where significant savings can be […]

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  • Consumers give increasing importance to the authenticity of the brands

    — July 14, 2016

    What consumers look for when faced with a brand? The quick answers to these questions point to platitudes that, in part, have been running much in recent years, almost decades. Consumers are looking for price, quality, a well-known brand, which recommends its trusted neighbor? All this was real, although studies show that current market is […]

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  • We should not do different things, we must do other things

    — June 16, 2016

    In marketing all goes to a hellish pace. Everything evolves quickly and almost imperceptibly as we are not very attentive. That is why I would like us to change our understanding that the sale of products services, due to market developments. A company that claims to have a positive impact on the market needs to […]

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  • Practical to build a strong personal brand and consistent advice

    — June 7, 2016

    We have to become aware that we are moving in global digital environments. The write a resume, make a power-point in a timely manner or print a business card cannot be the only thing you do to work your image. Now might be someone who is tracking in Google or social networking sites to learn […]

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  • Re-entrepreneurship: Without like being born again open old wounds

    — March 25, 2016

    By now, who has not read any article about an entrepreneur in which the illusion start the project, objectives, mission of the company … .if expressed closed eyes sure we remember any. If you’ve ever lived is an experience difficult to describe: No weigh the hours spent, everything is energy, passion and do not stop us visualize how […]

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