You have carefully designed a strategy in Social Media, which includes the detail to whom you address, what is the message you want to convey, where are you going to publish it, but you lack a very important detail, when to make your publications so that they reach their greatest degree of effectiveness. This is the […]

On many occasions we have heard and read that traditional stores have become the showcase for online stores such as Amazon, Groupon, BuyVip, etc. However, a study distributed last November 15 points in another direction, and suggests that both online and offline content influence when it comes to bringing customers to the stores.

So far companies have worked on the optimization of their sites and web pages on the one hand, and the online presence of your brand in social networks on the other. The emergence of Google+ came to revolutionize the already very dynamic world of SEO, when it decided to include in the organic search results those […]

The data speaks for itself, the customers want to be heard, and the brands to serve them through the social networks. Numerous studies, analyzes and conclusions are published daily that reflect the general sentiment of customers, will they make the brands aware once and for all? Almost half of the customers want the brands to serve […]

Although online reputation is extremely important to brands, many just remember to work on it when it is too late, and they are faced with a complicated situation. According to a Dmg Advertising report a month ago, only 40% of brands would know what to do in the face of a reputation crisis, while 30% […]