The Annual Report “State of Corporate Social Media” confirms the importance of social networks within the marketing strategy of companies. The study, developed by Useful Social Media, is based on a survey of a sample of 850 marketers, and community leaders, at a global level; Including representatives from the United States, Europe, Asia, Africa and Latin America.

Although the importance of content marketing as a digital strategy has been emphasized lately, we must not forget that one of the objectives of the same is to increase traffic to our web sites as well as to make our users loyal. The web structure of our site plays a fundamental role in the discovery of […]

As social beings that we are, we found in social networks a new way of relating to us, although we all know that there are still people who do not want to join this new way of communication 2.0 that they look suspicious, possibly because they do not know about this medium. When we share […]

Despite all the fatalistic predictions about e-mail, the figures provided by Radicati Group show an increasing volume, both in the number of accounts opened and in the volume of activity. In 2012, there were 3.3 billion accounts, and by 2016 the figure is expected to reach 4.3 billion worldwide, with annual growth of 6% over the […]

According to a new study conducted by Nielsen among more than 29,000 consumers in 58 countries around the globe, Americans first, and Europeans later, seem to be the most immune consumers to professional recommendations on products or services. What are your buying habits. Only 35% of Americans, and 51% of Europeans (slightly below the world […]