At the moment in which the supply surpassed the demand, the human being needed techniques to make his products known. When these techniques were conceptualized and became a method, marketing was born. Traditionally, marketing has used different means to convey its message: insertions in the newspaper, the radio wedge, the TV spot, the letter, the promotions […]

In this year that we have just begun, engagement will be the basic ingredient with which every Social Media action must count. Businesses should strive to capture the attention of their audience, and bring it to action. Here are 10 things that will help you to create a community committed to the brand:  Facebook is still the […]

The use of bidi codes is popularized by users. According to the latest data published by Pitney Bowes, has increased its scan in both Europe and North America, This is reflected in its survey of the use of QRs among more than 5000 consumers. 

Mobility campaigns that take advantage of geographic location more than double in effectiveness to campaigns that do not use this functionality, according to the findings of a study conducted by Verve Mobile The study reveals that campaigns with strategies based on this strategy, surpass the average percentage of 0,4 ctr (click-through rate) of the industry, […]

According to the study published by Altimeter Group, becoming a social company is not a thing of a day. To become truly a social entity, companies have to overcome 6 stages, which correspond to the evolutionary stage of the same; Established on the basis of the conclusions drawn by Brian Solis and Charlene Li.