In this year that we have just begun, engagement will be the basic ingredient with which every Social Media action must count. Businesses should strive to capture the attention of their audience, and bring it to action. Here are 10 things that will help you to create a community committed to the brand: 

Facebook is still the queen of social networks, (and will continue to be). Despite its unfortunate passage through the financial world, users are still betting on this social platform. In the last quarter of this year it reached a trillion followers and continues to be the most appropriate social network to connect with users and get engagement. 

The main objective of any Social Media strategy is to generate engagement. It is not enough to be in social networks, But you have to act. The performance of the brand in Social Media can not be reduced to the emission of a message, in an impersonal tone, with a marked commercial purpose; The one completely devoid of purpose. The strategy must be able to reach the audience, adapting to their interests, to the point of moving it to action, get it to respond in a favorable way to the proposal. 

Social networks are a meeting point with your customers. According to Strata, this year it is expected that 2 out of every 3 internet users in the United States have registered a social profile. For this reason, it is the ideal place to approach them, engage in conversation and promote engagement, which can lead you to achieve brand loyalty. 

In Social Media there are also specialized social networks, That allow you to focus your strategy on a particular audience. There are other social channels beyond Facebook or Twitter. Pinterest for example is an eminently feminine channel, ideal for promoting products related to beauty, fashion and design. Think of pins, adapt the message and lead your conquest. 

Google+ is gaining importance. Whether you want it or not, it is important that you have the small Google factory in your social actions. It is the apple of his eyes, and as such cares about her and give her the treatment she deserves. You have already integrated your profiles into search engine results, as well as YouTube, and will gradually grow in importance. Its main asset lies in its system of recommendations, Where your contacts can see what content you’ve + 1’d. It is well known by all the power of the influence of the recommendations that others make. 

Social Media can also be a double-edged sword. Do not forget that you are facing a public environment, where brands are exposed, so an inappropriate strategy can have serious consequences for your online reputation. Here both companies and clients can freely transmit their opinion, which is not always to be positive. Therefore it is necessary to value well each action that you are going to carry out; As well as make a constant monitoring of your online reputation. 

The use of the second screen is already common. Users stay connected to social networks while watching TV. They like to comment on what they are seeing, or to expand information on what interests them. For this reason, Social Media has consolidated as an effective means to engage the audience, get their participation and integration with the brand. 

Social Media is as important or more than SEO. Although nobody doubts the importance of having a good positioning in search engines, since the great majority of the users uses the internet to look for information; To this practice to find useful content and information on brands and products has been a tough competitor. Social networks are the digital version of the oldest and most widespread source of information in the world: word of mouth. The recommendations and opinions of our fellow men continue to exercise great influence on us. That is why today it is as important to have an adequate online reputation and to form a strong community with respect to the brand, as working with the SEO of the page. 

LinkedIn is gaining integers for B2B companies. This online medium offers the possibility to know companies of any type and sector, connecting directly with those profiles with whom you are interested to contact at a professional level. It is the ideal environment for the generation of networking, where to show the know-how today of the company and its human capital. The groups are also a meeting point where professionals with similar interests exchange opinions and useful information on topics of common interest to all. 

Communication, increasingly mobile and ubiquitous. Nobody is surprised to cross the street with heads down, walking like disoriented, focusing all their attention on the apparatus they have in their hands. Smartphones have integrated into our day to day, which allows us to be constantly connected, access the information that interests us and communicate through social networks. This information is very significant for brands, who must orient their strategy to the behavior patterns of this type of users, adapting the nature of the message and the type of actions. 

Do you consider engagement in your Social Media strategy? How do you manage to connect with your audience? Smartphones have integrated into our day to day, which allows us to be constantly connected, access the information that interests us and communicate through social networks. This information is very significant for brands, who must orient their strategy to the behavior patterns of this type of users, adapting the nature of the message and the type of actions.