The ‘iBoca-Ear’ The evolution to recommend a brand

The world of recommendation has evolved both in the communication channel, and in the content and attributes of the recommended content. The Boca-Oreja (Word of Mouth) has evolved with evolution in the new 2.0 communication environment, and we can speak

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The ‘iBoca-Ear’ The evolution to recommend a brand

The world of recommendation has evolved both in the communication channel, and in the content and attributes of the recommended content. The Boca-Oreja (Word of Mouth) has evolved with evolution in the new 2.0 communication environment, and we can speak

/ No comments

13 Ways or Attitudes to Act on Twitter Effectively

From the outside, Twitter can seem like a very simple social network. Access to it is available to everyone and its operation could not be easier, since it is based on the transmission of short messages. So far we agree, but how

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13 Ways or Attitudes to Act on Twitter Effectively

From the outside, Twitter can seem like a very simple social network. Access to it is available to everyone and its operation could not be easier, since it is based on the transmission of short messages. So far we agree, but how

/ No comments

Develop your brand, improve your offer and increase demand with social networks

Actually the interactions in social networks allow to improve the experience of groups of interest for the companies and this is not limited to the clients. The stakeholders are includes the prescribes, interested parties, employees and potential clients. If we improve

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Develop your brand, improve your offer and increase demand with social networks

Actually the interactions in social networks allow to improve the experience of groups of interest for the companies and this is not limited to the clients. The stakeholders are includes the prescribes, interested parties, employees and potential clients. If we improve

/ No comments

Defining a strategy is a basic step to achieve the objectives in Social Networks

The expert in Digital Marketing and Social Networks Juan Merodio shares this week his perception about the use that companies give to Social Media and how they can take advantage of them for the development of “a profitable and sustainable

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Defining a strategy is a basic step to achieve the objectives in Social Networks

The expert in Digital Marketing and Social Networks Juan Merodio shares this week his perception about the use that companies give to Social Media and how they can take advantage of them for the development of “a profitable and sustainable

/ No comments

Google again changes the rules of the game SEO

If the river makes a noise its because water is running. Since the beginning of the year Google has been restless, testing changes, updating algorithms, scaring webmasters, guessing new ways to improve the quality of their results, and in passing their

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Google again changes the rules of the game SEO

If the river makes a noise its because water is running. Since the beginning of the year Google has been restless, testing changes, updating algorithms, scaring webmasters, guessing new ways to improve the quality of their results, and in passing their

/ No comments

Colleague, have you seen my SEO?

You have been working on the Optimization for Search engines of your website since time immemorial. You have always taken special care not to exceed the diffuse line that divides White SEO from the feared and innumerable Blackhat. Your website occupied relatively

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Colleague, have you seen my SEO?

You have been working on the Optimization for Search engines of your website since time immemorial. You have always taken special care not to exceed the diffuse line that divides White SEO from the feared and innumerable Blackhat. Your website occupied relatively

/ No comments

Social Media Tools: The Definitive Guide to Social Media Tools

Social networks are already part of our lives. They came to stay and with them, many paradigms have been transformed. Few are those who venture to cross them out of simple fashions, and their influence and repercussion reach limits never before imagined.

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Social Media Tools: The Definitive Guide to Social Media Tools

Social networks are already part of our lives. They came to stay and with them, many paradigms have been transformed. Few are those who venture to cross them out of simple fashions, and their influence and repercussion reach limits never before imagined.

/ No comments

Social networks are different and companies must adapt their strategy to each of them

To do Social Media Marketing (SMM), not only should you know about Twitter and Facebook, you need much more. Among other things, it would be ideal to know, and not forget, some principles of traditional Marketing. 

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Social networks are different and companies must adapt their strategy to each of them

To do Social Media Marketing (SMM), not only should you know about Twitter and Facebook, you need much more. Among other things, it would be ideal to know, and not forget, some principles of traditional Marketing. 

/ No comments

Fans who abandon their brands what are the reasons for this divorce?

Yes, at the beginning everything is very beautiful, the brands paint it all pink to get your love. It’s going to be perfect, you’ll see, ours is special, our love is forever … But, once that brand has captivated you, that

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Fans who abandon their brands what are the reasons for this divorce?

Yes, at the beginning everything is very beautiful, the brands paint it all pink to get your love. It’s going to be perfect, you’ll see, ours is special, our love is forever … But, once that brand has captivated you, that

/ No comments

Vertical communities: The main business possibility for brands

Social networks are not going to die. Although the tool (Facebook, Twitter, Pinterest, Google + …) is becoming less important, we have inoculated the ‘social gene’, which will evolve IAB an association that represents the advertising, marketing and digital communication sector,

/ No comments

Vertical communities: The main business possibility for brands

Social networks are not going to die. Although the tool (Facebook, Twitter, Pinterest, Google + …) is becoming less important, we have inoculated the ‘social gene’, which will evolve IAB an association that represents the advertising, marketing and digital communication sector,

/ No comments