Facebook announced autoplay videos in the mobile feed, in what seems one more experiment before launching video ads. Brands can not yet prove that bite but show a growing taste for ads on the social network Mark Zuckerberg. Although the number of companies and marketers who use Facebook is stabilizing, advertising on the social network continues to […]
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New habits connectivity, dominated by mobile devices are redefining how consumers make purchasing decisions. For marketers, the challenge is to understand these processes and ROI adapt to the new scenario “multiscreen”. We live in the era of permanent connection. The relentless advance of smartphones and tablets is impacting decisively on the behavior of millions of users. Mobile devices, […]
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We took many months listening and discussing social networking applications for mobile and instant messaging, we had forgotten the most primitive messaging and does not need additional download. Proponents of SMS and MMS ensures that text messages are the only application that has everyone on your mobile, regardless of the brand and modernity to the device […]
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In recent years, display advertising market has been transformed. Today, different types of organizations of different sizes and backgrounds, are in a good position to introduce marketers attractive offers. As an independent observer of this trend, it is interesting to see that service providers search engine marketing (SEM) are becoming rivals of the traditional agencies display […]
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The hard and arduous negotiations born sturdy profiles with weight wiles are transformed under a veil of strategies that are based on psychology and feminine empathy Working in social and digital media means more than ever understanding people. According to the Community Manager SocialFresh Report 2013 61% of social networking managers are women. Another interesting thing to […]
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In the era mobile, companies are able to attract customers to the establishment, using techniques geolocation, local marketing or other strategies or actions through e-mail marketing and social networks to send customized messages and proposals. In short, countless possibilities in the palm of the hand; although the findings show that retailers are still struggling to […]
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We have long heard that 2013 will be the year of Responsive Design. Yet there are still many companies that have chosen to ignore it and not betting on this technique of adapting their websites and emails to mobile devices.However, data are increasingly clearer to show that they are wrong: the Responsive Design is a must! […]
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Speaking to publicize a brand, product or company, we must use the tools and strategies that we know work. Today there are several ways to not go unnoticed by internet and certainly quite successful, one of the best resources to attract potential customers to your company, service, product or brand is the Video & Spot Reel. […]
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In the new era of social media, we can figure completer two outstanding professionals such as Social Media Manager and Community Manager, but how do they differ from each other? Various professionals provide their opinions on this aspect throwing interesting details and conclusions. When asked about the definition of both profiles, Rachel Strella, General Director of […]
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The job of a Social Media Community Manager is basically to manage emotions. Das information, true, but what is sought with this information is to generate action. It can be a purchase or “like” promote debate or create brand image, but community management is but the management of emotions, and the first emotions that must manage a […]
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