Ping, is the name given to the new musical social network that Apple has integrated into iTunes and that has undoubtedly come stomping registering in its first 48 hours of activity more than one million users according to the company’s own data. Increasing figure, which will surely be increased little by little and that will serve […]
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McDonald’s universal Big Mac is now forty years old and to commemorate this anniversary, the American firm has known all its customers in the US to present their own advertising spots or their own versions of the well-known jingle of Bic Mac The advertising spot and the winning jingle will be released at the end of July as […]
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The world of recommendation has evolved both in the communication channel, and in the content and attributes of the recommended content. The Boca-Oreja (Word of Mouth) has evolved with evolution in the new 2.0 communication environment, and we can speak of an iBoca-Oreja or Word of iMouth environment.
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Social networks are not going to die. Although the tool (Facebook, Twitter, Pinterest, Google + …) is becoming less important, we have inoculated the ‘social gene’, which will evolve IAB an association that represents the advertising, marketing and digital communication sector, has held the thematic breakfast ‘Strategy in Social Media and Vertical Communities’ in Barcelona and […]
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What are the new trends in terms of affiliate marketing? Where are the business opportunities? Where is the behavior of the online consumer? These are just some of the questions in the survey that affiliate, a leader in results marketing, has made among its clients. A survey that shows that 75% of professionals trust mobile marketing as […]
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The Internet has totally changed the way audiences interact and communicate with brands. In a short time, it has managed to transform a large part of the traditional relationship and marketing strategies, and behind are the times when brands were limited to sending unidirectional messages to their potential and they acquired the product and went home, […]
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The mobile sector is seen as one of the fastest growing in the world of telecommunications, probably because of the proliferation of smartphones, increasingly accessible and the growth of the broadband offer for which the operators are fighting. But it is not only these factors that increase demand, but also the development of applications, essential […]
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Yes, at the beginning everything is very beautiful, the brands paint it all pink to get your love. It’s going to be perfect, you’ll see, ours is special, our love is forever … But, once that brand has captivated you, that you have given it yes and have fully trusted it, everything takes an unexpected turn.
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One of the problems that people who attend my courses tend to put up with when I talk about blogs is that they think that they will not have topics to write about. The truth is that if you do not have something to say about an issue, it is difficult to get them to remember […]
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Marketing companies need to focus on building strong relationships and connecting with their fans. The metrics used today to measure the effectiveness of Social Media are excessively basic, focused on quantifying the number of followers. A user is not a number, but a human being, with values, able to make their own contributions, in the form […]
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