Social networks are not going to die. Although the tool (Facebook, Twitter, Pinterest, Google + …) is becoming less important, we have inoculated the ‘social gene’, which will evolve IAB an association that represents the advertising, marketing and digital communication sector, has held the thematic breakfast ‘Strategy in Social Media and Vertical Communities’ in Barcelona and […]
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One of the problems that people who attend my courses tend to put up with when I talk about blogs is that they think that they will not have topics to write about. The truth is that if you do not have something to say about an issue, it is difficult to get them to remember […]
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Marketing companies need to focus on building strong relationships and connecting with their fans. The metrics used today to measure the effectiveness of Social Media are excessively basic, focused on quantifying the number of followers. A user is not a number, but a human being, with values, able to make their own contributions, in the form […]
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This week we were able to access the new State of Search Marketing Report 2012, produced by Econsultancy in collaboration with SEMPO. This report evaluates the current state of online marketing, including search engine rankings, SEM or marketing in social networks, taking a sample of 900 respondents from May to June of this year. Among its main […]
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Today marketing has gained a significant weight in the development and success of a company and become one of the most important key virtually in every successful business. This is not unusual, in fact, a common product but with a great marketing can surpass a good product that is badly marketed. Large companies can dedicate […]
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You know what you are in life? What is your legacy? The search for an answer can be complicated, but it really should be simple. You have come to life to try to make an impact on others. Try to leave good memories, because this will be marking your position on others. If you succeed […]
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What are the new trends in terms of affiliate marketing? Where are the business opportunities? Where is the behavior of the online consumer? These are just some of the questions in the survey that affiliate, a leader in results marketing, has made among its clients. A survey that shows that 75% of professionals trust mobile marketing as […]
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The Internet has totally changed the way audiences interact and communicate with brands. In a short time, it has managed to transform a large part of the traditional relationship and marketing strategies, and behind are the times when brands were limited to sending unidirectional messages to their potential and they acquired the product and went home, […]
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Buying a used car in Miami is one of those issues that often come up in the conversations. However, when one is seriously considering getting a used car in Miami, so many doubts arise that end up throwing back more than one. Do not worry, we will tell you everything you need to know …
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Are companies failing in their approach to the millennials because they only are based on clichés? A presentation at the Advertising Week, which is being held these days in New York, has focused on that particular point and to discover if there really is such a thing as a millennial. The millennials are one of […]
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