Nowadays, pretty much anything we want to do we can do online – whether we want to learn a new skill, do some shopping or speak to friends and relatives via video call, it is all available via the world wide web. For businesses, embracing the internet and being aware of the important role that […]
Continue Reading ...
Josep Cobarsí-Morales directs the degree of Information and Documentation of the Open University of Catalonia. He has a PhD in Business Organization and Telecommunications Engineering. He is a researcher at the Knowledge and Information Management in Organization of the UOC, and as such has participated in studies on the collaborative creation of scientific and technical knowledge at […]
Continue Reading ...
That is the conclusion that reveals a new research developed by ForeSee in the United Kingdom and that shows that online shoppers were more satisfied with their shopping experiences during the last year. Experience that according to the analysis continues to increase markedly.
Continue Reading ...
“I want to sell more! Decalogue of electronic commerce “, is the name given to this interesting study developed by the company Kanlli , and through which, a review is made on this commercial channel and the different platforms that exist to optimize the performance of an online store.
Continue Reading ...
A long time ago we read in many articles on e-commerce that companies that do not bet on selling their products online, would be out of the market. According to figures presented by the CMT in the last quarter of 2010, e-commerce in our country experienced a growth of 21.4% over the same quarter of […]
Continue Reading ...
The impact of technological development on companies and its consequences in the Human Resources sector have been one of the topics discussed yesterday during OMExpo, in the framework of an interesting round table, organized by the Institute of Electronic Commerce and Direct Marketing (ICEMD) ). José Antonio Ortega, Responsible for Marketing, Communication and Web of Michael […]
Continue Reading ...
80% of users who visit an online store, leave the site filling the shopping cart but without purchasing anything. Multiplica has prepared a report in which it reveals the keys to prevent this from happening Walk, look, try, take a product, but, in the end, nothing. The freedom that the online media entails at the time of […]
Continue Reading ...
We are on the verge of 2019 and Sybase 365, the world leader in mCommerce, is launching its predictions on mobile commerce trends that will occur throughout the next year. Everything points to the fact that the development of mobile commerce will be marked by 5 trends. The first one refers to the appearance of new mobile […]
Continue Reading ...
The activities of a company not only have effects on profitability, but on the environment, on the development of its employees, suppliers, customers, distributors and the community in general. It is because of this need to respond to this multiplicity of factors that the concept of Corporate Social Responsibility (CSR) has emerged. CSR is the responsibility […]
Continue Reading ...
This is one of the data that emerges from the Customer Satisfaction Survey and Market Trends 2011 of Art Marketing Audiovisual material, presence in social networks and monitoring and managing the reputation of brands on the Internet are the most immediate challenges that they have to face
Continue Reading ...