Web design is a field that never stands still. As the sector matures and evolves, it will inevitably throw up some fads and fashions. Some will last but others will soon pass and be forgotten.

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Here are some of the no-nonsense web design trends for 2018.

Video will dominate

According to the Search Engine Journal, by 2021, 80 percent of internet use will be in a video format. Video is here to stay.

Video is now an integral part of website design. If done properly, it will attract high traffic to your site and improve your rankings with search engines. A Yorkshire web design expert such as https://www.etempa.co.uk/ can help you to use video content to its maximum effect for your business.

Curves instead of corners

It would seem that when it comes to online visuals, curves are the way forward. Twitter acted early and replaced its square profile pictures with a round shape. Google has rounded off the corners of its search boxes.

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Sticky navigation

Header menus that remain in sight because they follow you down the page have been around for some time. This type of fixed navigation has become increasingly popular on ecommerce sites and we are going to see more of it soon. Another trend is for the header menu to appear to float whilst the homepage visuals continue to be visible behind them.

Scrolling effects innovation

There was a time when parallax scrolling was the big trend but web designers soon realised that there was too high a price to pay in terms of slow load times and poor usability.
However, there are plenty of alternative innovations out there. For example, an attached background image that doesn’t scroll with the page works very well. This trend is likely to become more popular in digital advertising in particular. The user gets to control the reveal of the advertisement so it is not too intrusive.

Goodbye to flat design

It would seem that flat design is very much on the way out. A return to drop shadows and gradients is on the cards. Research by the Nielsen Norman Group has shown that users took 22% longer to find their way around an ultra-flat design website, so in terms of user experience, they have run their course.