In the new era of social media, we can figure completer two outstanding professionals such as Social Media Manager and Community Manager, but how do they differ from each other? Various professionals provide their opinions on this aspect throwing interesting details and conclusions. When asked about the definition of both profiles, Rachel Strella, General Director of […]
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The job of a Social Media Community Manager is basically to manage emotions. Das information, true, but what is sought with this information is to generate action. It can be a purchase or “like” promote debate or create brand image, but community management is but the management of emotions, and the first emotions that must manage a […]
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With that social networks are passing the years and now are a few that we have among us, causing a radical shift of businesses to understand this channel and to connect with real business objectives. We have already passed the first wave of new community managers or junior managers community that had some leeway with […]
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There are clear conceptual differences between creativity, innovation and added value. The exact quantification of the value of our shares, remains one of the great challenges of brands looking to build their social influence. Innovation is measured relative to the added value it brings to market. The pursuit of customer experience, constant longing for identifying and […]
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