According to data from the latest ‘Index of Advertising Investment (I2p)’, prepared by Arce Media and Media Hotline, advertising investment in conventional media experienced a growth of 1.4% over the past year, from 5,096 million from 2009 to 5,168 million euros in 2010.

According to a Pew Research Center report, 96% of consumers consult different platforms per day to see the news although 75% of American adults use more traditional media and 44% do so through one or more platforms digital

The network is an inexhaustible source of information and an indispensable work tool for every company. However, most of the business fabric suspends when executing its online strategy and incorporating it into its business processes. How to put into practice the theory of online decision making?

English companies may be investing more than ever in online marketing, but a new study presented by DMA, the Direct Marketing Association, suggests that many companies are finding it difficult to create online relationships with customers and, more importantly, that a of every five companies it loses sales because it does not correctly respond to […]

According to ATG, specialist in electronic commerce, the prospects of Electronic Commerce in 2018, through all its forms of online marketing, are encouraging. According to the data of the last report of the sector published by the CMT the past 16 of April, the buy-sale of goods and services through Internet moved a volume of […]