I’ve been worried about the issue for some time now. Every time someone who is not in the industry asks me what I work on and commented that in marketing, a look of distrust appears on the horizon. If in addition, I qualify my specialization, agri-food marketing, then the reticence is greater, thinking that I spend my […]

Tesco supermarkets in South Korea have decided to adjust to the current market and call themselves Homeplus, motivated in a certain way after reaching position as the second most popular store in the country, just behind E-Mart.

In an economic environment like the one we are living in, where nothing seems to be worth what it costs, but in which everything costs much more to make it worth, heir and hangover from a very close past in which everything was possible, and in which always do the same and does not even […]

Aspect, a leading manufacturer of solutions for contact centers and Microsoft platform solutions, has just published its survey on ‘customer service’ trends, where the degree of satisfaction of peoples with regard to the attention received is analyzed. As well as the communication channels used or the requirements for a good ‘customer service’ service.

Analyzing this approach for the presentation of the National Congress of Marketing for SMEs that was held on Valencia, the first thing that came was to make an analysis of the situation. The search for information, via the Internet, leads me to an interesting study published by The Logic Group and Ipsos under the title “Consumer […]