Posts Tagged 'smart customer'
The “smart customer”: More informed, but most unfaithful
With the technological tools as allies, millions of people are redefining their buying habits. This new type of consumer, much more informed but less loyal to brands, not only represents a real challenge for businesses but requires reformulating the classic customer
The “smart customer”: More informed, but most unfaithful
With the technological tools as allies, millions of people are redefining their buying habits. This new type of consumer, much more informed but less loyal to brands, not only represents a real challenge for businesses but requires reformulating the classic customer