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Home / smart customer

The “smart customer”: More informed, but most unfaithful

— September 15, 2016

With the technological tools as allies, millions of people are redefining their buying habits. This new type of consumer, much more informed but less loyal to brands, not only represents a real challenge for businesses but requires reformulating the classic customer care strategies. The technology is significantly changing the way products and services are consumed. Thanks to […]

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