Colour theory plays an integral part in web design, helping create websites that draw in visitors while encouraging conversions. Understanding its fundamental principles will allow you to make smart choices when selecting colours for your designs.
Cohesive colours are essential when it comes to designing an effective colour scheme, as clashing hues can be distracting and disorienting to the eye. A useful tool in selecting compatible hues is the colour wheel, which displays relationships among various hues in an intuitive fashion. Complementary hues (such as red and blue) sit opposite one another on the wheel, creating striking contrast when used together; on the other hand, analogous hues such as greens and purples lie closer together on this wheel creating more harmonious palettes.
Consider the psychology of colour when designing a website, as different hues can elicit specific emotions and perceptions in users. Yellow can evoke optimism and creativity – ideal for creative agencies or other business-related websites; red can elicit feelings of urgency or impatience making it suitable for websites offering sales promotions or special offers. For advice on Website Design Surrey, try visiting akikodesign.com/design/web-and-digital
No matter if your site needs to be vibrant or more subtle and subdued, there are numerous resources online that can guide your selections of colour. Furthermore, hiring an experienced professional web designer can unlock its full potential of colour theory while helping create a scheme tailored specifically for your target audience.