One of the first things that a visitor to your site will notice is the colour scheme that you use, and it will make an impression – good or bad. That’s why it’s important to get the colours right when you are designing a new website, and why it’s important that you consider several factors when doing so.
Less Is More
Firstly, it’s important to choose, and then to stick to, a palette. Too many colours will make your site look cluttered and confusing and can even put visitors off. Using photographs is fine, but you should choose them carefully. If there is a photograph that you particularly want to use, then consider basing your palette on colours in the photograph.
Choosing Your Colours
You might base your choice on something as simple as your favourite colour. Equally, you might already have colours associated with your business and want to continue using them. Northampton web design agency Easi Serv has explained that these are good starting points. There are other ways to decide which colours are used and how to mix and match the colours you want for effect. You can consider colour psychology or colour theory when deciding on the final palette.
As the people at Northampton Web design agency Easi Serv understand, different colours have different associations. Red is often associated with excitement, dynamism or romance; blue can project calm, confidence and professionalism. Yellow has strong links with happiness and sunshine; green has connotations of nature, refreshment or youth. If there’s a particular association that you want to make, colour can do so subtly and well.
The Colour Wheel
One way of deciding which colours you should combine in your palette is colour theory – or the colour wheel. The colour wheel shows the spectrum of colours: primary, secondary and tertiary and how they relate to each other. You might decide to choose a palette which has all cool colours; you might decide to choose opposing colours for a strong contrast; you might decide to use only secondary colours. There are many ways to use the colour wheel to ensure that your mixture of colours works for you.
A good web designer will discuss colour in detail with you and explain the reasoning behind the colours they choose.