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Home / Marketing

When communications and marketing do not work, not rid all

— September 9, 2016

There are few occasions where we have seen that the leaders of an organization are critical of the department of communications and / or marketing. Why? Because they do not generate the expected results .. Then they begin to surface ideas like “you have to change the whole department,” “better to outsource everything”, “we have people who […]

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  • Marketing psychological Prices: How a few cents make you buy more?

    — June 8, 2016

    Open the wallet, empty the area of the coins and see what is in it. There may be a lot of coins of one or two cents and a few five living somewhat neglected until enough accumulate as you decide to do something with them (perhaps pay in a store before a salesman smiling with […]

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