When communications and marketing do not work, not rid all

There are few occasions where we have seen that the leaders of an organization are critical of the department of communications and / or marketing. Why? Because they do not generate the expected results .. Then they begin to surface ideas like

Marketing psychological Prices: How a few cents make you buy more?

Open the wallet, empty the area of the coins and see what is in it. There may be a lot of coins of one or two cents and a few five living somewhat neglected until enough accumulate as you decide