What should brands do to attract the millennial?

Brands want to reach the millennial audience and strive to achieve it. The Millennial, or Generation Y, are the most important demographic of consumers who have had to deal with companies (and therefore the most seductive). Also they are one

Consumers give increasing importance to the authenticity of the brands

What consumers look for when faced with a brand? The quick answers to these questions point to platitudes that, in part, have been running much in recent years, almost decades. Consumers are looking for price, quality, a well-known brand, which