If you’re thinking about creating a new look for your website then chances are your current one is not quite doing it for you anymore. How do you know when it’s a good time for an overhaul? Does your website look old and dated then it’s time for some redesigning. If your present site no longer reflects the direction your business is heading in and it looks terrible on mobile phones then chances are you will benefit from taking some action. If you find it hard to obtain information from it, it’s awkward to navigate and takes an age to load then it needs updating. If you get feedback that it’s not user friendly then it’s time for a change.

Analytics data can show you when your website needs some TLC. If there is evidence of low repeat visits, low time spent on site figures and high bounce rates then some adjustments will be needed as your business will be suffering. This is a good time to get a professional opinion if you’re not quite as tech-savvy as you wish you were. For Web Design Essex, visit https://webwax.co.uk/.

There are many benefits to redesigning your website, such as:

• As the window to your online business, a new website looks fresh and represents a successful business.
• Having an attractive site that crucially is also mobile friendly.
• Your customers will be much happier when they can access your details quickly and easily.
• Maintain and update website content yourself after a professional redesign.
• Gain an advantage over your competitors by nailing the online market.
• Gain a website that is easier to find in search engines.
• Increase sales opportunities with integrated social media, blogs, e-commerce and contact forms.

As you can see, a new website can work much harder for you and you’ll reap the benefits from such an investment as your customers return to your site time and again. There are only a few downsides to redesigning but these are far outweighed by the business benefits. For example, you may need to factor in a long term plan for website redesigning and rebuilding every 2-5 years and this should be thought of as a growing part of your business that requires investment. This can be tough for small start-ups but the return should be good enough that it pays for itself in the long run. Make sure to choose a website designer who knows exactly what you need and has the skills to achieve that for you.

Image credit

Any regular visitors to your site might be temporarily thrown by the new layout and look and it could take them a while to get used to it. This is why it is important to make the experience as user friendly as possible by having all relevant information at their fingertips. You could change the design slowly so as not to impact the site too much during the transition.