Dèjávining: It is said when you have already lived something, when you see that we make the mistakes of yesteryear and above all, when you see that you are not taking advantage of the opportunity that you have before your eyes.

A few years ago many of us lived what was called “Internet Bubble”, the one that dragged us to a world where businesses as we knew them would cease to exist, the one that told us “sell online or you will burst” … that one we did not look at the Internet as a more selling channel that was just starting and, above all, we did not define the Internet as it really was at that time, the start of a new key channel of business information made to customers.

A lot has rained since then and I will not be one of those who says “I warned” because it is not true, I fell into error like any other … but I learned, a lot … or at least I think.

More than a decade later and in the middle of crisis with closing businesses and more than five million unemployed, we have made Social Networks our great white hope, the only one? way to capture new customers and succeed, but … can we quantify that success? who has succeeded? Sincerely, however much I’ve asked and scraped, the same examples always emerge, almost all of large companies and almost all reactive actions on problems or incidents of customers … but new business, people who have prospered or have seen a differential increase to through Facebook in turn … few, very few.

The issue is to interpret the data as we want or as some want to interpret it, almost always motivated by interests that do not have much to do with ours, and that lead us to make normally wrong decisions that are not going to help our business … Or is it that we think that we are going to bloat to sell because we have 100 friends who prick “I like” something that we have sent them (your friends, by the way)? Or because 80,000 people click the same “I like” to enter the two tickets for the Lady Gaga concert?

Let us think. Just a few months ago we published a report where the key information was that based on our analysis, 72% of consumer buying decisions were based on the information they found on the Internet … but where on the Internet?

“Surprisingly” for some the data is conclusive being the forums and blogs three times more influential than Social Networks. The reason is very simple to understand: we look for information and ask in those places where experts or users are concentrated … but come on, this practice is the one we have always done before there was Internet when we asked a friend the famous ” Do you know anyone who knows about …? “, And if this is so, why do we believe that the Internet behaves differently?

The other key circumstance has to do with the proverb that more than once we have heard of the tree that does not let you see the forest and that on the Internet is called “Tell me what is said about my brand, which is what I really care about my and he cares about my boss. ”

First , we have to understand that in most cases unless we are a company with big name and social pull, people will talk very little (or nothing) about us.

Second , that they do not talk about us do not mean that they do not talk about our activity sector, their own needs, their desires and, ultimately, their next purchases.

Third , do not talk about us (again), it does not mean that they do not talk about the competition, its good things that we should learn and its negative points that we should take advantage of to find its weak point and grow on its client portfolio.

If this is so, why in most cases what we find is that companies just want to know what is said about it and, in most cases, to defend themselves instead of building new business?

Maybe it is that we are going through the same thing as 12 years ago, that we want to believe that Social Networks are worth everything for us, that we treat everyone on the Internet alike believing that they are going to buy in the same way that they upload the photos of their trip and that, in short, we do not understand that these new Environments 2.0 are the beginning of a new key channel of information of the clients towards the companies.

Rashed Ahmed regularly contributes to free online magazines and living ideas to various blogs around the web. When he’s not busy working with the work, you will find him undertaking many of her own lifestyle-related topics and living ideas! He has a lot of dreams. He works hard to fulfill his dreams. He loves to share his ideas, tricks, tips, and information by blogging. He also works at unique business ideas, a business marketing company that committed to helping businesses with online marketing.