AI is spreading into almost every industry. It brings with it many advantages, but also some disadvantages.

When it comes to the media industry, what are the threats, and what are the opportunities? The answers do, to some extent, depend on who you ask.

Impact of AI

The impact of AI on the media industry has already been considerable. It has already changed the way that news content is generated, distributed, and consumed. And AI is already used extensively in the movies.

What are the threats of AI to the media industry?

When it comes to threats, AI could potentially result in a significant number of job losses in the media industry. These would likely be mostly research and creative roles, where the efficiency and speed of AI is nigh-on impossible to compete with.

For journalists, AI creates issues with copyright, and Generative AI is increasingly able to summarise news more effectively than humans can.

For those in the film and TV industry, AI could potentially become the default way to write a script or adapt a book to a screenplay. As well as this, AI-generated actors and characters are still seen as a potential threat.

Journalism courses

If you are looking to get into journalism, there are several specialists such as //schoolofjournalism.co.uk/ who offer journalism courses to suit, including the NCTJ-accredited Multimedia Journalism degree.

What are the opportunities/benefits of AI for the media industry?

Whilst the threats are obvious and fairly serious, there are several things that AI can actually help the industry with. For example, it can enable smaller studios and independent professionals to access video editing tools that have previously only been available to larger studios. This also means that more creators are able to bring their ideas to life.

AI can analyse user behaviour and preferences to ensure that any media content that is offered aligns with individual tastes.

AI can generate automated news summaries and check facts and analysis. This is extremely useful for journalists who wish to include some basic background information in their current articles.