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What should brands do to attract the millennial?

— July 19, 2016

Brands want to reach the millennial audience and strive to achieve it. The Millennial, or Generation Y, are the most important demographic of consumers who have had to deal with companies (and therefore the most seductive). Also they are one of the more difficult it is to understand because as consumers what they want is […]

Consumers give increasing importance to the authenticity of the brands
— July 14, 2016

What consumers look for when faced with a brand? The quick answers to these questions point to platitudes that, in part, have been running much in recent years, almost decades. Consumers are looking for price, quality, a well-known brand, which recommends its trusted neighbor? All this was real, although studies show that current market is […]

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