Social media can bring many benefits to businesses, including vital insights. Here are some advantages to using social media analytics tools:

Get better insights

So much of life is lived through social media nowadays, so social media analytic tools can give you an insight into how your business is performing. For instance, metrics can show how many people you are reaching with marketing campaigns, how much your social media accounts are growing, how many interactions are being converted into sales, and so on. Using this vital information, you can then decide how and when to publish content on your platforms, based on what you know performs well or tapping into gaps you’ve identified.

Optimise your social media ROI

To gain more detailed analytics, use a specialist data analysis company like //shepper.com/ to help you track key data trends and patterns. By measuring the ROI of your social media strategy, you can confidently plan your marketing campaigns around robust data and thus minimise the risk of spending budget with no conversion.

Social media tools

Tools such as analytics in Google, within your website builder package and also marketing apps can give you some surface-level facts about how your business is performing on social media too. These tools often use AI technology to predict patterns and growth in your data and may be able to offer you some level of guidance on when to post based on how you, compared with your competitors, are perceived on social media.

Are you ready to use social media to its advantage for your business?