Should journalists be learning TikTok?
When you hear of TikTok, a fair number of us may well think of a young people’s platform, full of viral dancing videos and gen-z trends. But in reality, TikTok is beginning to establish itself as a widely used source of news and information for an increasingly broad audience.
A Reputable Platform
Increasingly, journalists and broadcasters are turning to TikTok to share news and opinion pieces, which can be relayed using the platform’s signature style of short videos and bitesize chunks of content according to TikTok’s own website.
A Sign of Changing Trends
Of course, this is just one of a number of platforms which have been embraced by journalists in recent years, alongside other social media such as X and Facebook.
If you’re already a journalist, it stands to reason that learning to use TikTok is a great way to enhance your existing skillset, and embrace a platform with an ever increasing audience.
New entrants to the world of journalism will likely cover the many different news outlets on a journalism degree, such as those offered by specialists schoolofjournalism.co.uk, preparing them for this fast paced and ever-evolving industry in the digital era.
Creativity Rules
One of the great things about TikTok is that it actively encourages creativity to make your news stand out. The more creative and impactful a TikTok video is, the greater the chance it has of going viral, which, of course, sends your news far and wide in the blink of an eye thanks to social media sharing.
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