In a bustling digital world, it can be hard to make sure that your business gets heard above the chatter of your competitors. This becomes more complicated when you factor in local search. Luckily for smaller businesses, there are some surefire and robust SEO techniques you can employ to maximise your online presence.

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Keep Your Google Business Listing Relevant

When people search for your business, you want the Google listing to be clear, engaging and easy for people to understand. You can claim your business name through various directories, and by managing rich media on your Google listing, you are increasing the likelihood that your site is the one people will see first.

Landing Pages for Local Targeting

Keyword allocation is a big deal in SEO – it means having landing pages that are built with the prime objective of using relevant keywords. Don’t go easy on content for these bespoke pages, make sure the copy on them is engaging, informative, and helpful to your audience. Local print directories like a Cheltenham Business Directory can be helpful in directing traffic offsite, too.

Top Tips to Improve Your Local SEO

In a bustling digital world, it can be hard to make sure that your business gets heard above the chatter of your competitors. This becomes more complicated when you factor in local search. Luckily for smaller businesses, there are some surefire and robust SEO techniques you can employ to maximise your online presence.

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Use Reviews and Feedback

If you’ve got satisfied customers, shout about it! People love to hear what their peers have to say and it’s a surefire way to give your business some trust signals that make people more likely to engage with you. Whether online through review snippets or in print with something like http://www.thepagesgroup.co.uk/about-us/, real and honest customer feedback will really boost your local search performance.

Connect Locally

You don’t need to become best friends with every local business to do this successfully – just a simple exchange of website links can be enough. If there are local companies that have websites relevant to your industry, there’s even scope to increase each other’s customer bases beyond simple link building.

Be a Social Butterfly

Social networks are a part of everyday life for most of us. By having a social presence, you enable your audience to connect with you directly and get to know you as a brand. What’s more, the increased online visibility serves as good SEO practice. Make sure you take the time to fill out your ‘about’ pages and make it clear when you will be available to talk to customers. Facebook, for example, has a great messaging tool for out-of-hours responses.