The global pandemic of 2020 was a disaster for many businesses, who were forced to close due to restrictions, both in the UK and all around the world. However, despite this adversity many businesses have survived and even thrived and made their way out to the other side.

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As well as making the most of the financial support on offer from the government, many businesses have done well to adapt and change to enable them to keep going during these strange times. One of the most important things to be able to do when running a business during a global pandemic is to harness the power of the internet!

Digital marketing, as it is known is a great way of getting your business out into an increasingly online world. It is best to find a professional to help you with this – go to LNet digital, a digital marketing agency Leicester, who will have the expertise to be able to create your digital marketing campaign.

One of the most important parts of a digital marketing campaign is the use of social media – far from being a mere means of sending messages and sharing memes, social media has become a huge part of a successful marketing campaign…

Facebook – This has a huge number of users from all walks of life, so it is a great platform to get into. It actually is more likely to have older people using it so if you want to target the older generation it’s a great one to use.

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Twitter – Lots of companies use Twitter for customer services, as it is a great way for people to interact quickly and easily. It is also a great way to build awareness of your brand.

Instagram – This is a mainly visual based platform, that is ever popular with the younger crowd, it is great for visuals that can grab people’s attention quickly.