So far companies have worked on the optimization of their sites and web pages on the one hand, and the online presence of your brand in social networks on the other. The emergence of Google+ came to revolutionize the already very dynamic world of SEO, when it decided to include in the organic search results those pages that your contacts in this social network had highlighted with a +1. As if this were not enough, in the last quarter of 2012 Facebook showed signs of their interest in social search. 

No one misses the high potential and influence that can exert on consumers the fact of knowing the recommendations of other users, especially if it is our contacts. Thus, Everything indicates that this year we will live the development of social search Are you ready? What can your business do to develop a more social SEO strategy? 

Create quality content, designed for flesh and blood users. If until now we have always said that the content is king, in 2013 will charge a renewed power. The main food of Social Media is content; Is the engine that launches your online presence, the attraction that attracts your users, and invites them to share. Develop an efficient content marketing strategy, optimized according to the needs of your users and diversified. Do not just stick to the written medium, create infographics, publish photo albums and do not forget the videos. It is about having the maximum possible coverage, Suitable for users to share in all social networks. 

Frequently update your social profiles. You have to keep your presence alive online, on all social platforms that include your strategy. Study the activity of your accounts and adapt your publications to the demand of your users. Always remember not to saturate with commercial information, but to bring value. Focus on curing content to ensure a foundation and always provide useful information. 

Build a stable and strong community around the brand. Composed of active users, committed to your company, speak for it and recommend you in your environment. It is a good way to approach your fans, to connect with them and talk from you to you; The best way to get to know them and earn their trust. Be accessible and offer to help them, to know that you are there and can count on you when they need it. 

Socialize your web. It includes the social buttons, the social login and all kinds of resources and widgets that incite the users to share. Also implement a system of comments on your website, so that it registers the opinion of your customers about your products; In addition to publishing such opinions in the social profiles. 

What other ways do you think to improve your positioning in the face of social search? The social login and all kinds of resources and widgets that incite the users to share. Also implement a system of comments on your website, so that it registers the opinion of your customers about your products; In addition to publishing such opinions in the social profiles. What other ways do you think to improve your positioning in the face of social search? The social login and all kinds of resources and widgets that incite the users to share. Also implement a system of comments on your website, so that it registers the opinion of your customers about your products; In addition to publishing such opinions in the social profiles. What other ways do you think to improve your positioning in the face of social search?