Amazon Handmade is a marketplace launched by Amazon that features handcrafted products made by crafters and small businesses from around the world. It is designed to compete with platforms like Etsy, and it has proved to be very appealing for customers. It offers shoppers access to unique, personalised and high-quality handmade items.

What Kind of Products Are Available?

Amazon has a fine range of artisan-made products. All the items sold on Amazon Handmade are genuinely handmade or hand-assembled by the seller. This ensures authenticity and uniqueness. The platform includes categories such as jewellery, home décor, art, toys, pet supplies and personalised gifts. The pieces make great thoughtful birthday, anniversary or Christmas gifts.

What Does the Process Involve?

Sellers must apply and be approved to join Amazon Handmade. This ensures the products meet the criteria of being handcrafted. Crafters can sell to customers around the world using Amazon’s massive logistics network. They can sell all kinds of art and craft pieces, and there is guaranteed to be something that appeals to every shopper. Crochet allows for a high level of creativity in designing patterns and choosing colours. A variety of crochet kits is available online, and artisans can visit The Wool Couture Company for up-to-date ranges to get started on the platform. Crocheting takes many forms, and a crochet advent calendar makes a delightful gift for a loved one in the weeks leading up to Christmas

What Are the Benefits for Crafters?

Amazon Handmade provides crafters with access to a large customer base and the tools to grow their businesses. It charges a referral fee for each sale instead of listing fees, making it an attractive option for small-scale sellers.

What Are the Benefits for Shoppers?

Customers looking for one-of-a-kind gifts or items with a personal touch often turn to Amazon Handmade for its variety and also the convenience of shopping on the ever-popular Amazon site. By combining the appeal of artisan-crafted items with e-commerce, Amazon Handmade offers a platform that is convenient for customers and is a great opportunity to help sellers grow.