The forecasts for the advertising sector could not be more pessimistic and predict a fall of the advertising market of 9.2%. However, online advertising will continue to grow. According to a study conducted by Zenithmedia, the advertising market could experience a sharp fall of 9.2%, where only thematic channels, the Internet and online advertising show signs of resistance to the current crisis in the sector.

The growth of online advertising will continue to grow over 19.2%. A significant fact and take into account if we consider that the general sector of advertising is facing one of its worst moments in its history. According to this study, the rumor and the continuous flow of negative news in relation to the current state of the economy, In recent months they have intensified pessimism about the advertising market.

The data of this negative fall of the advertising sector is already classified as historical and higher than that recorded during the year 1993. In addition, the forecasts of the study itself indicate that this fall could be accentuated to stand at 15% before the end of the current year. The forecasts of Zenith Vigía indicate that the advertising investment in media would fall to levels of 7,200 million euros, a figure far from the 8,000 million euros that the predictions of the sector augured for this end of the year.

The negative streak of the advertising sector could thus continue during the next year and until 2010. In addition the forecasts of the own study indicate that this fall could accentuate until being placed on 15% before finalizing the present year. The forecasts of Zenith Vigía indicate that the advertising investment in media would fall to levels of 7,200 million euros, a figure far from the 8,000 million euros that the predictions of the sector augured for this end of the year.

The negative streak of the advertising sector could thus continue during the next year and until 2010. In addition the forecasts of the own study indicate that this fall could accentuate until being placed on 15% before finalizing the present year. The forecasts of Zenith Vigía indicate that the advertising investment in media would fall to levels of 7,200 million euros, a figure far from the 8,000 million euros that the predictions of the sector augured for this end of the year. The negative streak of the advertising sector could thus continue during the next year and until 2010.